For much of my working life, people have assumed that I’m a member of the clergy in the communications business. That’s not wrong. I’ve spent years writing, editing, producing media, helping organizations tell their stories, and building the systems that make those stories possible. I’ve worked as a pastor, produced documentary films for public television,…
There’s a lot of hand-wringing these days about artificial intelligence. Some people talk about it as if it’s a threat to creativity. Others treat it as a kind of magic that will replace human work entirely. My experience has been much more ordinary. I use AI in my work, and I do it without apology….
One of the reasons organizations hesitate to start a podcast is the numbers. “What if only a handful of people listen?” That concern makes sense if the goal is building a large audience. But most nonprofits are not media companies. Their purpose isn’t to attract thousands of anonymous listeners. Their purpose is to deepen relationships…